10 Mar Environmental marketing in the trend in the construction industry. Can you compete
It has long been customary to be green all over the world. This is especially true for the construction industry, which is constantly blamed for its impact on nature. Ecological marketing or green marketing is special trends aimed at promoting goods and services that are considered environmentally friendly.
Products that are environmentally friendly, as a rule, is developed using natural or processed materials and, as they say, does not have a negative impact on the ecology of the planet. Many goods that meet this criterion are biological, that is, they can actually help the planet, instead of creating an additional load on the nature. If your products or company have passed production environmental control and environmental monitoring, then this gives you a head start to other enterprises and increases your competitiveness, image, reputation and often positively affects the financial indicators of work. You can read more about conducting such checks in Moscow on the website of the company EcoCentrproject.
The idea of green marketing is to search for ways to connect consumers who are interested in ecology. At the moment, a large layer of society is included in this idea. Even the absence of chemicals and synthetic elements in products can give its advantages in this direction.
Of course, any type of activity can position itself as environmentally friendly activities. For example, even television conferences can be presented as a green service, due to the fact that it reduces the time and resources for moving all people in one place (less gasoline – less emissions to the atmosphere). However, it is also worth understanding that the more such measures you take to relieve the load from nature, the closer you are to the brand of the green enterprise.
Green marketing, like any other type of marketing and advertising, must comply with the standards and conditions of the law. This means that the content of any ads must correspond to the truth. Roughly speaking, you have no right to advertise your products as a product without chemical additives, if any of it contains.