Digital marketing strategy development: service benefits

20 Aug Digital marketing strategy development: service benefits

Attracting users to a web resource and encouraging them to perform various actions is an important task for the owners of any platform. To achieve this, a variety of technologies are used and require the development of a digital marketing strategy.

Features of obtaining conversions on a web resource

It is advisable to use any visit to the site for visitors to carry out effective actions, from reading the material to making a purchase or ordering a service. Digital marketing advertising will help with this.

These procedures should be carried out taking into account the following factors:

1. You need to create a contact form for visitors and leave no more than seven fields in it. This is due to the peculiarities of human perception, when a small number of fields reduces cognitive load. If more fields are needed, the form is broken down into parts, guiding the user from step to step while filling it out. This makes it easier to maintain attention and achieve solutions to complex issues.
2. An important factor is the use of social proof. These could be known facts, or user reviews of products, services or an advertising campaign. It is worth collecting customer feedback immediately after a successful interaction with them in order to get a lively response and a fresh impression.
3. When carrying out content marketing, it is necessary to motivate the site visitor to take a certain action. This refers to highlighting buttons or other means through which conversion can be achieved. This is also facilitated by short but clear instructions.
4. It is worth creating the impression of urgency, fear of missing out on a profitable offer, so that the user does not postpone the conversion “for later.”
5. Pop-up windows, when used correctly, increase the percentage of effective user actions. It is important not to overdo it, not to make the process intrusive, which irritates the site visitor and leads to counterproductive results.
6. In the modern world, it is imperative to create a mobile version of the site; according to statistics, the majority of visits and actions come from smartphones and tablets.

Features of small changes

By making only adjustments to the structure, content and operation of the site, you can multiply the traffic to the web resource and increase the conversion rate. It is important to imagine the adjustment tasks, what changes they will make, and how this will affect the actions of visitors.

To do this, it is worth using the services of inseed.marketing specialists who have extensive experience in such processes and achieve significant practical results.